The realm of Direct-to-Consumer (DTC) is in a perpetual state of flux, constantly evolving to meet the dynamic demands of today's consumer. A relic of the past is the one-size-fits-all approach; consumers now crave tailored interactions. This shift has prompted a profound evolution in DTC strategies, with personalization at the forefront. From tar

A well-structured recommendation program can be a powerful tool for businesses looking to boost customer loyalty. By incentivizing existing customers to share your brand with their friends, you can tap into a valuable source of new customers. Rewarding both the referrer and the referred person not only encourages participation but also fosters a at